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Fix data collection and governance
Design, audit and improve enterprise data layers, tag management and event collection so every downstream decision starts with trustworthy data.
Strengthen data collection →Customer data. Digital analytics. Measurable action.
Turn customer data into better decisions.
Kraken Data is an enterprise customer-data and digital-analytics consultancy specialising in data collection, Tealium, Adobe Experience Platform and Customer Journey Analytics—with complementary CRO and experimentation capability.
Enterprise data collectionTealium & Adobe specialistsAnalytics-led optimisation
Journey clarity
Across connected touchpoints
+28.6%
Opportunity identifiedAcross connected touchpoints
Customer journey trend
Collection → insight
Unified profile activation
AEP
Known + anonymous data
Journey-ready audiences
Governed and reusable
Journey-ready audiences
Governed and reusable
Validated data sources24
Measured commercial impact
$40M+
Experience supporting ambitious Australian brands
QBEBHPONEPASSFREEVIEWSIMONDS
Enterprisecustomer-data and analytics delivery
Tealiumcollection, governance and activation
AdobeAEP and Customer Journey Analytics
$40M+measured annualised uplift generated
Start with the capability gap
What is stopping your data from being useful?
Enterprise teams rarely need another dashboard in isolation. They need reliable collection, connected customer data, clear journey analysis and a practical way to turn insight into measurable improvement.
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Get more from Tealium
Improve Tealium iQ, EventStream and AudienceStream implementations, governance and activation across complex enterprise environments.
Improve your Tealium stack →A
Build on Adobe Experience Platform
Shape practical AEP architecture, schemas, identities, datasets and activation patterns that support real customer and business use cases.
Make AEP operational →↗
Understand complete customer journeys
Use Adobe Customer Journey Analytics to connect behaviour across channels, reveal friction and answer questions traditional reporting cannot.
Improve journey analysis →✓
Make analytics answer business questions
Move beyond reporting volume to measurement frameworks, analysis and decision support that executives, product teams and marketers can use.
Make analytics actionable →⚗
Validate improvements through CRO
Turn customer and journey insight into prioritised experiments, then measure whether proposed changes genuinely improve commercial outcomes.
Connect insight to experimentation →What connected capability delivers
Better data. Better journeys. Better decisions.
Representative outcomes across enterprise measurement, customer-data platforms, journey analysis and experimentation.
Enterprise data collection
More reliable event design, tagging and QA created a trusted foundation for analytics and activation.
Trustedgoverned measurement
Cross-channel journey visibility
Connected customer interactions made previously fragmented journeys measurable in one analytical view.
Connectedcustomer journey insight
Customer-data activation
Reusable audiences and governed profile data improved the path from collection to practical activation.
Reusableaudiences and profiles
Analytics-led optimisation
Journey evidence and experimentation operated as one connected improvement program.
$40M+annualised uplift generated
A practical delivery model
From data foundation to measurable action.
We work as an extension of your team across strategy, implementation, analysis and optimisation—without separating technical delivery from the business outcome it is meant to support.
1
Define
Clarify customer-data use cases, business questions, journeys, governance needs and the decisions teams must make.
2
Build
Design and implement the collection, schemas, identity, integrations and quality controls needed for reliable data.
3
Understand
Use digital analytics and Customer Journey Analytics to reveal behaviour, friction and commercial opportunity.
4
Act
Activate audiences, improve experiences and use experimentation to validate which changes create measurable value.
Experienced people, directly involved
You work with the specialists doing the thinking.
Kraken Data combines deep customer-data and analytics implementation expertise with experimentation leadership. The same senior specialists stay involved from architecture and collection through analysis, activation and optimisation.
TJ
Terry Johns
CRO, experimentation & journey optimisation
Leads optimisation strategy, testing programs, journey analysis and evidence-led recommendations across complex enterprise environments.
RM
Richard Mangum
Customer data, Tealium & Adobe analytics
Leads enterprise customer-data strategy, Tealium and Adobe implementation, data quality and the technical foundations needed for trustworthy analysis and activation.
Where is your data or journey getting stuck?
Tell us what you are trying to collect, connect, understand or improve. We will help determine whether the gap sits in the data foundation, platform implementation, analysis, customer journey or the way insight is turned into action.
Start a practical conversation →